Wander through the historic Lanes, adorned with quirky shops and boutiques, or stroll along the iconic Brighton Pier, where the seaside bustle intertwines with stunning ocean views. Explore the city's artistic soul with visits to renowned galleries or soak in the lively cultural scene at local events and festivals. From its eclectic artsy vibe to the calming coastal atmosphere, Mercure Hotels invites you to unearth the diverse facets of Brighton's charm through our local guide.

Discover Local in Brighton

The Upside Down House is located between i360 and Brighton Beach Club and can't be missed by anybody who passes it. The unique house has several upside-down rooms with a bespoke gaming area, a jukebox, and a vintage bicycle on the ceiling. As you enter, you'll find yourself walking on the ceiling, sitting on inverted furniture, and experiencing the surreal sensation of defying gravity. All so you can create the perfect picture. The Upside Down House is an optical illusion and a testament to the creativity and playful spirit that Brighton is known for. If you're a curious visitor looking for a dose of whimsy, a visit to this quirky attraction is bound to leave you with a smile and a fresh perspective on reality.

Snap unique photos at the Upside Down House

A vintage shop with merch; it's clear Snoopers Paradise isn't your average bric-a-brac Walhalla. It's so much more. It's a place where locals meet in search of vintage clothes, collectibles, antiques, and oddities. It's a captivating and eccentric emporium in the city's historic North Laine district and has been a beloved destination for collectors, nostalgia seekers, and curious visitors since the ‘70s. From retro clothing and vinyl records to antique furniture and quirky memorabilia, the shop's offerings span generations and cultures, creating a delightful sensory overload. At Snoopers Paradise, the past and present collide, allowing you to snoop around and uncover treasures that resonate with history, creativity, and the soul of Brighton itself.

Shop for bric-a-brac at Snoopers Paradise

i360 was built as a vertical pier to honour the memorial of the iconic Brighton landmark, the West Pier. Viewed from the outside, you'll notice its visionary, daring, ingenious, spectacular, eccentric, and exuberant appearance. And it's tall – very tall. 162 metres tall. Once inside, you'll have several options. Head to the South Coast's highest bar, The Nyetimber Sky Bar. Where else can you sip a cocktail 450 feet high in the sky? Or have a drink and a bite with spectacular sea views at the i360 Café, housed in a replica toll booth on the upper level. Done admiring the view from the observation deck? Head down to the upper street-level deck and get your groove on because Skate 350, Brighton's only open-air roller rink, awaits you!

Marvel at the skyline from i360

The spectacular seaside palace of the Prince Regent (George IV) was transformed between 1815 and 1823 into one of the most dazzling and exotic buildings in the British Isles. You can explore the Pavilion's history through informative exhibits and audio tours. It also hosts various events, from art exhibitions to cultural programmes, making it a hub of cultural activity in Brighton. The structure mixes Regency grandeur with Indian architecture and Chinese inspired interiors. It will dazzle you with its minarets, domes, and intricate details, while the interior boasts opulent, lavishly decorated rooms, including the famous bedroom of Queen Victoria. Also, don’t forget to admire the exhibited painting ‘Colliers unloading on Hove Beach, looking towards Shoreham, Brighton’, by the English painter John Constable. The artist was inspired by the labourers and fishermen on Brighton & Hove’s beaches and the artwork is now on display in public for the first time.

Admire exotic architecture at Royal Pavilion & Garden

Parts of The Lanes date back to the late 16th Century, when Brighton was a small fishing town called Brighthelmstone. Some alleyways – or twittens as they're known locally – have an even older feel to them. The Cricketers Arms on Black Lion Street, located between the North Laine and the seafront, was built around 1545 and is believed to be the oldest pub in the area. This quirky labyrinthine area is a joy to wander around, with its lovely, independent boutiques, vintage shops, and artisanal eateries. Stroll through cobblestone lanes adorned with charming storefronts, where you can discover everything from unique fashion finds to exquisite, handcrafted jewellery. It's a paradise for shoppers seeking one-of-a-kind treasures. The Lanes offer an unforgettable and quintessentially British experience in a picturesque setting.

Get lost in The Lanes

Thrilling as well as entertaining, Brighton Palace Pier has it all, from cafés and restaurants to slides, rides, and a carousel. The pier, often referred to as Brighton Pier, is a beloved seaside landmark that opened in 1899. It stretches out 525 metres into the English Channel, blending Victorian charm and modern entertainment. Its vibrant atmosphere will captivate you, featuring a bustling funfair with classic rides and roller coasters. The arcade games, candy floss vendors, and fish and chips stalls create a quintessential British seaside experience. A stroll along the pier offers magnificent coastline views, and the pier's vibrant lights create a dazzling spectacle after dark. It also hosts various events throughout the year, including concerts, food festivals, and fireworks displays. And the famous game, Twister, can now be experienced with a ground-breaking VR headset for the first time!

Spend a day at Brighton Palace Pier