Choose the right plan for you.

Save 20%


For individual travellers, friends and families, or community groups.

Base Level

Create unlimited Travel Stories

Embed on your website

View and follow on mobile


For small brands, bloggers, publishers, tour operators, hotels, etc.

Per seat per month
Billed yearly
Save 20%

Everything in Free, plus:

Add brand styles

Custom map icons

Add trip segments

Add trip stats

PDF exports for Travel Stories

Basic support


For destination tourism organisations, towns, councils and travel brands.

Per month
Billed yearly
Save 20%

Everything in Starter, plus:

Create Area guides with filters

Add to favourites functionality

Connect to custom data sources

Library for organising your places

Access our GraphQL API

Basic support with response times


For large destination tourism organisations, cities and large brands.

All prices exclude applicable taxes

Compare our plans in detail.

View Demo
Look and Feel
Brand styles (fonts, profile logo)Alpaca branded
Standard map Icons
Custom map icons 
Visualise 3D terrain / buildings
Coming Soon
Camera controls (zoom/bearing/pitch)
Coming Soon
Custom Masked domain  Add-on
Add trip segments 
Add trip statistics
Add a highlights gallery
Print PDF for Travel Stories 
AI-powered content tools
Access different display templates
Coming Soon
Headless CMS
Coming Soon
SEO ehancements
Coming Soon
Add Google Analytics 4 (GA4) tracking code
Coming Soon
Access GraphQL API (there are limitations) Read-only add-onAdd-on
Add an author profile
Create Travel Guides (with category/region filters)  
Add to favourites / saved list  
Library for organising places  
Connect to custom data sources (ATDW, website)  
No. of itinerariesUnlimitedUnlimitedUnlimited
No. of places per itinerary100200Contact us
No. of guides  Contact us
No. of places per guide   Contact us
Monthly account included embed impressions5,00010,000Contact us
Cost for excess impressionsUS$1.50 per 1000US$1.50 per 1000Contact us
Suppport and Professional Services
Technical diagnostics (excluding bugs) A$200/hrA$200/hr
TrainingKnowledge base & online tutorialsKnowledge base & online tutorialsKnowledge base & online tutorials
Teleconference training session (up to 4 people) A$400A$400
Custom development Contact usContact us
Consultancy (setup, data integration, workshops) Contact usContact us
Content population Contact usContact us
Brands who  Alpaca already.

Frequently asked questions

Is there a free trial plan?

We offer a free plan which allows you to create basic Travel Stories. Not all features and functionality are available in this plan. You can upgrade from this free plan to the Starter plan at any time.

Do you charge monthly or yearly?

You can select the payment schedule that suits you. Yearly subscriptions save 20% or more.

Can I add more users to my account?

Yes, you can add additional users. Depending on your subscription plan, additional users may incur an additional monthly charge.

Do I need technical knowledge to use Alpaca?

No you don’t! Alpaca was started so that anyone could create beautiful maps, no coding required. Once you’ve created a map, you can easily share the link or embed it on any website with one click.

Do you offer a service to help set up my maps/guides?

Our Alpaca studio is here to help with creating maps for you. Prices are dependent on the size of your project. Contact us to find out more.